Sakan Group Chairman Highlights the Importance of Developer Credibility and Long-Term Project Value
Businessman Tarek Sweed, Chairman of Sakan Group for Real Estate Development, stated that the criteria influencing property purchase decisions have significantly evolved in recent years. While location, price, and payment plans were previously the primary factors considered by buyers, clients today are increasingly focused on the developer’s identity, track record, and ability to manage and maintain the project after delivery.
Sweed explained that as Sakan Group prepares to launch its latest project, Moon Hills 6, this shift reflects more than just a change in customer preferences; it represents the growing maturity of the real estate market. Real estate development is no longer limited to constructing buildings, but has become centered around creating sustainable value that continues for years.
Project Success Depends on Long-Term Quality and Sustainability
The Sakan Group Chairman emphasized that the success of any real estate project is not measured solely by the level of demand during its launch, but by its ability to preserve quality and value after completion.
He noted that while the market continues to evaluate real estate based on price, which remains an important factor, it is not the only measure of success. The true value of a project is shaped by several key elements, including quality planning, efficient execution, the developer’s long-term presence, maintenance standards, residential community management, and the sustainability of facilities and services.
According to Sweed, these factors ultimately determine the real return generated by the project for property owners and investors.
Sakan Group’s 15-Year Experience in Real Estate Development
Sweed affirmed that this vision is not based solely on theoretical concepts, but on more than 15 years of practical experience in the real estate development sector. During this period, Sakan Group successfully delivered more than 95 projects before moving toward the development of the Moon Hills series, which includes Moon Hills 1, Moon Hills 2, Moon Hills 3, Moon Hills 4, and Moon Hills 5, leading to Moon Hills 6, which the company is preparing to launch in the coming period.
He highlighted that every new project represents an opportunity to revisit one of the most important questions in real estate development: How will this project look after ten years?
Long-Term Planning Defines the Future of Real Estate Projects
Sweed explained that answering this question influences many critical decisions, beginning with site selection and extending through urban planning, building ratios, open space distribution, and post-delivery management and operation strategies.
He pointed out that modern real estate development studies and residential community management approaches now view projects as integrated life cycles. This process begins before construction starts and continues beyond unit delivery, focusing on preserving asset quality and maximizing long-term value.
He added that this approach has become a key principle adopted by the world’s most mature real estate markets.
Building Trust Before Building Projects: The Future of Real Estate Development
Tarek Sweed stressed that the future of the real estate sector will belong to companies capable of building trust before delivering projects. While a client may purchase a property once, they continue evaluating the developer throughout the entire lifespan of the project based on quality, management, and commitment.
He explained that the launch of Moon Hills 6 represents an extension of Sakan Group’s long-standing vision, which is built on the belief that real estate development is not simply about creating new buildings.
Instead, it begins with understanding people’s needs, continues through maintaining a high quality of life, and ultimately aims to create lasting value that can endure over time.
