In a significant development for Egypt’s financial technology and precious metals sectors, Gramz LLC, a subsidiary of Dahab Masr Group, has announced the launch of its innovative Gramz Exchange Terminal (GXT) in strategic partnership with Geidea Egypt, a leading provider of financial technology and electronic payment solutions.
The launch marks an important milestone in Gramz’s efforts to introduce a new technology-driven business model designed to transform the gold and silver trade, modernize commercial operations, and establish a connected ecosystem that brings together customers, retailers, manufacturers, and refineries through a unified digital infrastructure.
The initiative reflects an ambitious Egyptian vision to develop innovative solutions for the precious metals industry, with plans to expand beyond the local market into regional and international markets, positioning Egypt as a starting point for a new generation of technology-enabled gold commerce.
GXT: A New Technology Model for the Gold and Silver Industry
The Gramz Exchange Terminal (GXT) represents a central component of an integrated technological ecosystem developed specifically for the precious metals sector.
Unlike conventional electronic payment terminals, GXT is designed to function as a connection point linking different participants across the gold and silver value chain. The platform connects customers with retailers while facilitating commercial integration between retailers, manufacturers, and refineries through a unified technology network.
This model aims to move the industry beyond traditional, independent business operations toward a more interconnected commercial structure, creating opportunities for greater operational efficiency, improved transparency, and more flexible business interactions.
Through this approach, Gramz seeks to transform individual market participants into members of an integrated commercial network, enabling businesses to benefit from broader market opportunities without relying exclusively on traditional expansion models that require substantial investments in physical assets, retail locations, vehicles, and operational facilities.
Phygital Technology: Connecting Physical Gold with Digital Commerce
At the core of Gramz’s innovation is the concept of Phygital, which combines physical assets with digital technology to create a seamless connection between tangible gold and silver products and technology-enabled transactions.
The model brings together the physical nature of precious metals and the flexibility of digital commerce, allowing customers and businesses to interact through a more advanced technological infrastructure.
By integrating physical gold and silver with digital transaction capabilities, Gramz aims to develop a new commercial experience that combines accessibility, flexibility, and operational efficiency while maintaining the connection to actual precious metals.
Strategic Partnership with Geidea Egypt to Support Financial Technology
Under the partnership, Gramz is responsible for developing the software, technological systems, and digital infrastructure that power the ecosystem, while Geidea Egypt contributes the hardware, financial technology expertise, and electronic payment solutions required to support the platform.
The collaboration brings together Gramz’s specialized knowledge of the precious metals industry with Geidea Egypt’s experience in payment infrastructure, creating a technological foundation designed to support the project’s development and expansion.
The GXT system is intended to support purchasing, physical collection, and exchange transactions, while facilitating communication and integration between retailers, manufacturers, and refineries.
Beyond transaction processing, the platform is designed to improve transaction accuracy and traceability, simplify interactions between different market participants, and create additional opportunities for integration between the commercial and industrial segments of the precious metals industry.
Addressing Market Challenges and Expanding Access to Gold Savings
One of the key objectives behind the GXT launch is to address longstanding challenges in the gold and silver markets through technology-based solutions.
The initiative seeks to expand access to gold savings opportunities by facilitating transactions involving smaller gold weights, making precious metals more accessible to a wider range of customers.
It also aims to stimulate demand for gold jewelry by introducing more flexible purchasing and exchange processes, while improving operational efficiency for retailers and manufacturers.
Additionally, the system is designed to simplify transactions involving different weights and purity levels, reduce operational complexity, and enhance supply chain efficiency.
These developments support broader efforts toward digital transformation and financial inclusion within the precious metals sector, while creating a more flexible commercial environment for businesses and consumers.
Gramz: Three Years of Development to Introduce a New Market Model
Commenting on the launch, Dr. Fady Kamel, Co-Founder and Chairman of Gramz, explained that the GXT initiative is the result of three years of intensive development, experimentation, and refinement aimed at identifying the most effective technological and commercial model to address the evolving needs of the market.
Kamel stated that the development process involved numerous experiments to reach an optimal model for launch, taking into consideration the increasing awareness of customers and the continuous evolution of their purchasing behavior.
He emphasized that Phygital technology, powered by the GXT platform, provides Gramz with the flexibility and operational agility required to expand locally and internationally.
Kamel also highlighted that Gramz’s vision extends beyond digitizing conventional transactions. Rather, the company’s objective is to fundamentally redesign the way customers, retailers, manufacturers, and refineries interact within the precious metals market.
By developing a technology-driven business model, Gramz aims to create new opportunities for commercial expansion and access to additional markets without depending entirely on traditional, capital-intensive infrastructure.
Geidea Egypt Selected Following More Than Six Months of Evaluation
Kamel further revealed that selecting Geidea Egypt as a strategic partner followed an evaluation process lasting more than six months, reflecting the importance of identifying a partner capable of supporting the project’s technological and operational requirements.
He explained that the partnership goes beyond providing hardware and electronic payment devices, encompassing complementary projects, electronic payment services, and additional innovative solutions expected to be announced in the coming period.
This broader cooperation reflects the shared ambition of both companies to develop an integrated technology infrastructure capable of supporting the future growth of the precious metals industry.
Geidea Egypt: Supporting Egyptian Innovation and Regional Expansion
For his part, Ahmed Magdy, Head of the Commercial Sector at Geidea Egypt, expressed his enthusiasm for the partnership, highlighting the importance of supporting an Egyptian technological innovation with promising opportunities for regional and international expansion.
Magdy noted that the project is expected to begin its expansion journey from Egypt into the Gulf region, followed by North Africa, with the potential to reach additional international markets.
He also emphasized that the initiative aligns with Geidea Egypt’s vision of supporting financial technology, encouraging emerging innovations, and contributing to the development of advanced digital solutions capable of creating new opportunities across different economic sectors.
The partnership represents an example of how cooperation between specialized technology companies and financial payment providers can contribute to developing innovative business models and strengthening the competitiveness of Egyptian solutions in regional and global markets.
From Egypt to Global Markets: A New Vision for Precious Metals Commerce
The launch of the Gramz Exchange Terminal represents a broader transformation in the way technology is being integrated into the gold and silver industry.
Rather than limiting technology to payment processing and conventional digital services, Gramz is introducing a model in which technology becomes a fundamental component of market connectivity, facilitating cooperation between different industry participants and creating new opportunities for commercial growth.
The initiative also builds on Dahab Masr Group’s commitment to advancing technological transformation within the precious metals sector, through the development of infrastructure designed to respond to changing market requirements and future industry developments.
With GXT, Gramz is taking a significant step toward establishing an integrated technology-driven ecosystem that connects customers, retailers, manufacturers, and refineries within a single commercial network.
As the company prepares to take its model beyond Egypt, the partnership with Geidea Egypt reflects an ambitious vision for the future of gold and silver commerce—one built on technological innovation, connectivity, transparency, operational efficiency, and scalability.
Through this initiative, Gramz aims to position Egyptian innovation at the forefront of the evolving precious metals industry, transforming the way gold and silver are traded while opening new pathways for regional and global expansion.
