The agreement covers six hotels and four branded residential developments across Ain Sokhna, the North Coast, and East Cairo, adding up to 2,000 rooms under five internationally recognized Hilton brands.
PRE Group has announced a strategic partnership with global hospitality leader Hilton to develop an integrated portfolio of 10 hospitality and branded residential projects across Egypt, with a total investment estimated at EGP 14 billion.
The agreement includes the development of six hotels and four branded residential projects, expected to introduce up to 2,000 hotel rooms and residential units to Egypt’s growing tourism and hospitality market. The developments will be located across Ain Sokhna, the North Coast, and East Cairo, reinforcing the country’s position as an increasingly attractive destination for international tourism and real estate investment.
The agreement was signed by Waleed Zaki, Founder and CEO of PRE Group, and Guy Hutchinson, President, Middle East and Africa at Hilton, in the presence of Prime Minister Mostafa Madbouly, alongside several government officials, ministers, and representatives from both companies.
Five Hilton Brands to Strengthen Egypt’s Hospitality Offering
The partnership will introduce five internationally recognized Hilton brands across PRE Group’s developments, namely Canopy Hotels, Tapestry Collection by Hilton, Hilton Hotels & Resorts, DoubleTree by Hilton, and Hilton Garden Inn.
The projects will be integrated into four of PRE Group’s destinations: Telal Ain Sokhna, Jebal Ain Sokhna, Telal El Alamein, and Ivoire East.
The selection of different Hilton brands reflects the partners’ strategy to deliver hospitality experiences tailored to the characteristics of each destination and the preferences of different customer segments, while expanding the availability of internationally operated hotels and branded residences in Egypt.
PRE Group Expands Into Hospitality Through Integrated Development Strategy
The partnership represents a significant step in PRE Group’s strategy to expand beyond traditional real estate development and incorporate hospitality services into its residential and coastal destinations.
Under this approach, hotels, residential units, hospitality services, and lifestyle amenities will operate as complementary components of integrated communities, providing year-round experiences for residents, visitors, and tourists.
Waleed Zaki, Founder and CEO of PRE Group, said the partnership with Hilton builds on the group’s longstanding experience in the Egyptian market and reflects its ambition to develop a diversified hospitality portfolio that meets international standards.
He highlighted that selecting a range of Hilton’s global brands will enable each development to offer a hospitality concept suited to its location, identity, and target customer base.
Zaki also noted that investments in infrastructure, transportation networks, and airports have created new opportunities for private-sector participation in Egypt’s hospitality industry, emphasizing the importance of leveraging successful international tourism models to support economic growth and enhance the competitiveness of Egyptian destinations.
Hilton Strengthens Its Presence in Egypt Through New Development Partnership
For its part, Hilton reaffirmed its confidence in the long-term growth potential of Egypt’s tourism sector and highlighted the importance of expanding its presence across promising destinations.
Carlos Khneisser, Chief Development Officer, Middle East and Africa at Hilton, said Egypt has been an important part of Hilton’s history for more than 65 years.
He explained that the partnership with PRE Group reflects a shared commitment to expanding hospitality offerings in locations with strong growth potential, while introducing new opportunities in branded residential developments.
Khneisser added that the projects will strengthen Hilton’s presence in key Egyptian destinations and extend its hospitality experience beyond traditional hotel accommodation to include residential ownership.
Hospitality Investment Supports Egypt Vision 2030
The partnership comes in line with Egypt’s Vision 2030 and national efforts to increase tourism capacity, attract international visitors, and encourage greater private-sector investment in the hospitality industry.
Egypt’s national tourism strategy targets increasing hotel capacity to approximately 300,000 rooms and attracting nearly 30 million tourists annually by 2030.
Within this context, investments in hotels and branded residences are expected to contribute to diversifying the country’s tourism offering, improving accommodation standards, and strengthening the international competitiveness of its coastal and urban destinations.
The portfolio is also expected to generate thousands of direct and indirect employment opportunities once the developments become fully operational, supporting economic activity across construction, hospitality, tourism, retail, transportation, and related supply chains.
PRE Group’s Hospitality Study Identifies New Growth Opportunities
The agreement follows a hospitality study commissioned by PRE Group covering 12 of its developments across East and West Cairo, the North Coast, Ain Sokhna, and Marsa Alam.
The study identified hotels and branded residences as priority investment opportunities for the group’s next phase of expansion, highlighting the potential to integrate hospitality services into its existing real estate portfolio.
Founded in 2007, PRE Group has established a presence in Egypt’s real estate market through residential, commercial, and coastal developments. The company is listed on the Egyptian Exchange and has a land bank exceeding 12 million square meters, with a portfolio spanning Greater Cairo, the North Coast, Ain Sokhna, Alexandria, and Marsa Alam.
The group currently has 16 residential, commercial, and coastal projects and has delivered more than 10,200 units.
A Strategic Step Toward Developing Egypt’s Integrated Tourism Destinations
The EGP 14 billion partnership between PRE Group and Hilton represents a major development in the intersection of real estate investment and international hospitality in Egypt.
By combining PRE Group’s local developmPRE Group, Hilton Egypt, PRE Group Hilton partnership, EGP 14 billion investment, Egypt hospitality sector, Egypt tourism investment, Hilton hotels Egypt, branded residences Egypt, Ain Sokhna hotels, North Coast hotels, East Cairo real estate, Telal Ain Sokhna, Jebal Ain Sokhna, Telal El Alamein, Ivoire East, Egypt Vision 2030ent capabilities with Hilton’s global hospitality expertise and internationally established brands, the agreement aims to introduce new accommodation and residential concepts while supporting Egypt’s broader ambitions to expand tourism capacity, attract investment, and create sustainable economic opportunities.
