Madinet Masr (EGX: MASR.CA), one of Egypt’s leading urban community developers, has officially introduced its subsidiary, Doors Real Estate, to the market as part of its strategy to build an integrated real estate ecosystem covering multiple stages of the property value chain.
Since its establishment on April 1, 2024, Doors Real Estate has generated EGP 122 billion in cumulative sales, strengthening its presence in the Egyptian real estate market and expanding its capabilities across consultancy, sales and brokerage services.
The company has also expanded its regional presence, opening a branch in Saudi Arabia in 2026 as part of its plans to broaden its operations beyond the Egyptian market.
Doors Real Estate Expands Its Presence in Egypt’s Real Estate Market
Doors Real Estate combines specialized real estate consultancy, sales and brokerage services through two complementary business lines: Doors Consultancy and Doors Brokerage.
The two business units provide tailored solutions to real estate developers and individual clients across both the residential and commercial sectors.
The company’s operating model is built around clarity, trust, excellence and value creation, with a focus on connecting strategic planning with practical execution. Through market insights, strategic guidance and execution capabilities, Doors Real Estate seeks to support developers and clients in making informed real estate decisions and creating sustainable long-term value.
Doors Consultancy Provides End-to-End Real Estate Advisory Services
Doors Consultancy operates as a strategic growth partner for real estate developers, combining market intelligence with practical execution across different stages of the project lifecycle.
Its services include:
- Real estate concept development
- Product structuring
- Pricing strategies
- Market positioning
- Marketing coordination
- Sales enablement
Through market analysis and hands-on implementation, Doors Consultancy supports developers in strengthening their market positioning, improving sales performance and maximizing the commercial potential of their real estate projects.
Doors Brokerage Offers Integrated Real Estate Brokerage Services
Complementing its consultancy activities, Doors Brokerage provides a client-focused real estate brokerage model designed around operational efficiency, specialized sales capabilities and structured service standards.
The business combines transparency, market expertise and responsive execution to help clients evaluate real estate opportunities and make informed purchasing and investment decisions.
Doors Brokerage also focuses on developing long-term relationships with clients based on trust and professional service.
Doors Real Estate Connects Strategy with Real Estate Execution
Through Doors Consultancy and Doors Brokerage, Doors Real Estate brings together complementary capabilities designed to serve stakeholders throughout the real estate journey.
The company’s integrated model extends from shaping and positioning real estate developments to facilitating transactions and supporting developers, investors and individual buyers in making informed decisions.
This approach forms part of Madinet Masr’s broader strategy to expand across the real estate value chain and develop businesses that complement its core urban development activities.
Madinet Masr Highlights Doors Real Estate’s Growth
Eng. Abdallah Sallam, President and CEO of Madinet Masr, said that the company has focused since the establishment of Doors Real Estate in 2024 on creating an integrated business capable of providing specialized and efficient solutions to the real estate sector.
He noted that the company’s EGP 122 billion in cumulative sales, together with its expansion into Saudi Arabia during 2026, demonstrates Doors Real Estate’s ability to scale its operations and enter new markets.
Sallam added that the official market introduction of Doors Real Estate represents an important component of Madinet Masr’s broader ecosystem and reflects the company’s strategy to expand across the real estate value chain, develop complementary businesses and create sustainable value for developers, clients and shareholders.
Doors Real Estate Targets Further Regional Expansion
Maged Tobgy, CEO of Doors Real Estate, said the company was established with the aim of delivering a more integrated, transparent and client-focused approach to the real estate market.
He attributed the company’s growth to the strength of its teams, relationships with developers and clients, and ability to execute in a rapidly evolving market.
Tobgy also highlighted the company’s expansion into Saudi Arabia, emphasizing its continued focus on combining market knowledge with disciplined execution.
Through Doors Consultancy and Doors Brokerage, the company aims to connect strategy with execution while providing developers and clients with the expertise and guidance needed to make informed decisions and achieve meaningful outcomes.
Doors Real Estate Strengthens Its Position in the Real Estate Sector
With its growing track record, integrated service offering and expanding regional presence, Doors Real Estate aims to further strengthen its role as a real estate services partner in Egypt and beyond.
The company’s model combines real estate consultancy, brokerage and sales capabilities to support developers and clients throughout different stages of the real estate journey.
Its expansion into Saudi Arabia, alongside its established presence in Egypt, represents another step in its strategy to broaden its regional footprint and contribute to the development of an integrated real estate ecosystem.
