Roshan Masr Developments has announced the signing of three strategic partnerships with Raef Fahmi Architects, KAD Commercial Property Management, and Axes Consulting Services, as part of its strategy to establish a fully integrated real estate development model that enhances investment value and delivers high-quality projects in the Egyptian market.
The partnerships come ahead of the launch of the company’s first real estate development in Egypt, reflecting its commitment to implementing a comprehensive development approach that covers every stage of the project lifecycle, from planning and architectural design to business development, asset management, and facilities management.
Integrated development model to enhance project quality and long-term returns
Eng. Salah Kotb, Vice Chairman of Roshan Masr Developments, stated that the company has adopted an integrated development strategy by selecting specialized partners capable of delivering added value across all project phases.
He explained that the company’s vision is based on investing in a strong development ecosystem before investing in individual projects, emphasizing that the success of any real estate development begins with choosing partners who contribute strategic expertise rather than performing conventional roles.
Kotb added that Roshan Masr Developments draws on more than 15 years of experience in the real estate sector across Egypt and Saudi Arabia, with the objective of transferring regional best practices to the Egyptian market.
He also revealed that the company will soon launch its inaugural project, marking the beginning of a pipeline of developments designed to offer sustainable, high-quality real estate products with strong long-term investment returns.
Strategic partnerships strengthen Roshan Masr’s market position
For his part, Hatem Adel, Chief Executive Officer of Roshan Masr Developments, said the company has successfully brought together leading specialized firms under one integrated framework, reflecting the confidence it has earned within the real estate market.
He noted that these partnerships reinforce the company’s credibility and support its expansion strategy by collaborating with organizations that possess extensive expertise and proven track records.
Adel added that Roshan Masr remains committed to adopting innovative development concepts and working with distinguished industry experts to deliver projects that meet the evolving expectations of clients in both the Egyptian and regional markets.
He further disclosed that the company is preparing to unveil its latest project in West Cairo, which is expected to become a significant addition to the local real estate market and one of Egypt’s promising investment destinations.
Architectural design as a driver of investment value
Eng. Raef Fahmi, Chairman of Raef Fahmi Architects, said architectural design has become one of the key drivers of economic value in modern real estate developments.
He explained that the partnership with Roshan Masr Developments is based on a shared vision to create projects distinguished by architectural identity, sustainability, and operational efficiency, thereby enhancing their long-term competitiveness.
Professional asset management begins before project completion
Eng. Maha Elfangary, Chairperson of KAD Commercial Property Management, emphasized that professional asset management is no longer limited to the post-construction stage but has become an essential factor in maximizing a project’s value from its earliest phases.
She stated that the partnership with Roshan Masr is founded on preserving asset value while improving operational efficiency throughout the project’s lifecycle.
Elfangary added that a project’s market value is determined not only by construction quality but also by the efficiency of its management and the sustainability of its operational performance, which ultimately enhances investor confidence and supports long-term returns.
Integrated expertise supports innovative developments
Meanwhile, Eng. Islam Khamis, Chairman of Axes Consulting Services, said the success of real estate developers increasingly depends on their ability to build integrated business ecosystems through strategic partnerships established from the earliest development stages.
He noted that combining the expertise and capabilities of all project stakeholders is essential to delivering innovative developments that align with changing customer expectations and evolving market requirements.
