The First Group, the Dubai-headquartered international leader in hospitality development, management, and operations, and Pulse Developments, one of Egypt’s leading real estate developers, have announced the signing of a long-term strategic partnership to establish an integrated platform focused on developing internationally branded hotel and hospitality destinations across Egypt.
The partnership reflects growing international confidence in the Egyptian economy and the continued expansion of the country’s tourism sector, reinforcing Egypt’s position as one of the Middle East’s most attractive destinations for tourism and investment.
Strategic Alliance Combines Global Hospitality Expertise with Egyptian Development Capabilities
The partnership brings together The First Group’s international expertise in hospitality development and operations with Pulse Developments’ strong local real estate capabilities and market knowledge.
Through this collaboration, both companies aim to identify and develop world-class hospitality destinations that meet the highest global standards in design, quality, operations, asset management, and guest experience.
The partnership will support Egypt’s objectives to expand hotel capacity, enhance tourism competitiveness, and attract greater levels of foreign direct investment.
The First Group Expands Its Hospitality Presence into Egypt
With more than two decades of experience, The First Group has developed over 20 landmark towers in Dubai, including Ciel, the world’s tallest hotel.
Through The First Group Hospitality, the company manages a growing portfolio of award-winning hotels, restaurants, and lifestyle destinations across the UAE, providing internationally recognised hospitality solutions.
The company’s entry into Egypt marks a significant milestone in its global expansion strategy and reflects its confidence in the country’s growing hospitality market.
Pulse Developments Brings Strong Egyptian Real Estate Expertise
Pulse Developments contributes extensive experience in Egypt’s real estate sector, with a proven track record in delivering high-quality residential, mixed-use, and hospitality projects.
The company’s local market expertise and execution capabilities will complement The First Group’s international hospitality platform, creating a strong foundation for future tourism developments.
Long-Term Investment Platform to Support Egypt’s Tourism Growth
The strategic partnership will establish a long-term investment platform dedicated to developing a pipeline of hospitality projects across Egypt’s leading tourism destinations.
Upon completion, the hotel properties will be managed by The First Group Hospitality under internationally recognised hotel brands, ensuring premium service standards and enhanced guest experiences.
The collaboration aims to create sustainable value for investors while supporting Egypt’s tourism development goals and increasing the country’s appeal as a global travel destination.
First Group CEO: Egypt Is One of the Region’s Most Promising Hospitality Markets
Rob Burns, Chief Executive Officer of The First Group, said:
“Entering the Egyptian market marks an important strategic milestone in The First Group’s international expansion and reflects our strong belief that Egypt is one of the region’s most promising hospitality markets.”
He added that the partnership represents more than a single project, describing it as a long-term investment platform combining international hospitality expertise with Egyptian development capabilities to create world-class destinations and generate sustainable value for investors.
Burns also highlighted Pulse Developments’ strong market knowledge and development record, expressing confidence in building a successful long-term partnership.
Pulse Developments: First Project to Begin in Sharm El Sheikh
Mostafa Gamal, Chief Executive Officer of Pulse Developments, said the partnership represents an important milestone for the company and reflects its commitment to introducing internationally branded hospitality developments to Egypt.
He explained that combining Pulse Developments’ development expertise with The First Group’s global hospitality capabilities will create projects that deliver lasting value for investors while supporting Egypt’s tourism ambitions.
Gamal confirmed that the partnership’s first project will be launched in Sharm El Sheikh, with plans to develop a portfolio of exceptional hospitality destinations across Egypt.
New Hospitality Destinations Under Development Across Egypt
Nader Elias, Vice President – Business Development at The First Group, stated that the partnership combines complementary strengths that position both companies to deliver exceptional hotel destinations throughout Egypt.
He added that bringing together The First Group’s international hospitality platform and Pulse Developments’ local capabilities creates a compelling investment proposition and a strong foundation for sustainable growth.
Further details of the first project will be announced in the coming period, while both companies continue exploring additional hospitality opportunities across Egypt.
