PLDG Development has announced the successful sell-out of the first phase of its integrated residential project, “Etlala” in New October City, underscoring strong customer confidence in the company’s developments and its ability to deliver integrated residential communities that cater to buyers seeking a high quality of life.
Strong Sales Reflect Growing Demand for Integrated Communities
Gamal Ghoneim, Chief Commercial Officer (CCO) of PLDG Development, said the achievement highlights the company’s successful strategy of developing real estate projects that meet evolving market demands through a combination of strategic locations, integrated urban planning, and high-quality residential products.
He noted that the strong demand witnessed since the project’s launch reflects increasing interest in integrated residential communities that offer premium living standards, comprehensive services, and a variety of unit sizes to meet the needs of different customer segments—key features that define the Etlala project.
Second Phase to Meet Rising Market Demand
Ghoneim revealed that PLDG Development is preparing to launch the second phase of Etlala following the remarkable success of the first phase.
He explained that the upcoming phase will feature a diverse selection of residential units designed to accommodate growing market demand while continuing the company’s commitment to providing housing solutions that deliver exceptional value for both homeowners and investors.
Strategic Location in the Heart of New October City
The Etlala project is a key part of PLDG Development’s expansion strategy in West Cairo. The development spans approximately 25 acres and enjoys a strategic location directly on Oasis Road in New October City.
The project aims to create a fully integrated urban community that aligns with the evolving needs of Egypt’s real estate market while offering residents a combination of quality living, modern amenities, and long-term investment value.
Modern Design and Comprehensive Lifestyle
According to Ghoneim, Etlala Compound has been designed in line with the latest urban planning standards to provide residents with enhanced privacy, comfort, and quality of life.
The master plan features an intelligent distribution of residential buildings, green spaces, and service areas, ensuring seamless mobility throughout the development while creating a fully integrated residential environment that meets the expectations of modern homebuyers.




