Samsung Electronics has announced a global partnership with Warner Bros. Pictures and DC Studios to celebrate the theatrical release of the highly anticipated superhero adventure “Supergirl”, which arrived in theaters worldwide on June 24.
The partnership brings fans closer to the world of Supergirl through a series of exclusive experiences, including a limited-time collection on Samsung Art Store, a Samsung Micro RGB TV sweepstakes in collaboration with electronics retailer Best Buy, and special activations in the United States and the United Kingdom supporting the film’s global launch.
Samsung Brings the Visual World of Supergirl to Home Entertainment
Samsung continues to redefine the home entertainment experience by combining advanced display technology with iconic entertainment franchises.
“Samsung’s display business has long been shaped by the way people engage with film, sports, games and art,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics.
He added that the collaboration with Warner Bros. Pictures and DC Studios brings together the intergalactic visual universe of Supergirl with Samsung’s innovative display experiences, allowing audiences to enjoy the film’s unique aesthetic at home.
Samsung Art Store Launches Exclusive Supergirl Digital Artwork Collection
As part of the partnership, Samsung Art Store, the digital art platform available on Samsung Art TVs, is introducing a special Supergirl-inspired collection for fans.
Available through March 8, 2027, the limited-time collection features 15 digital artworks from DC Comics, showcasing the character’s rich comic book legacy across Samsung’s expanded 2026 Art TV lineup.
The collection provides Samsung users with a new way to experience the world of DC at home by transforming their screens into dynamic displays of digital artwork.
Samsung and Best Buy Launch Supergirl Sweepstakes in the U.S.
In the United States, Samsung and Best Buy are launching a special Supergirl sweepstakes across more than 600 participating Best Buy stores nationwide from June 22 through July 19.
Visitors will find exclusive Supergirl content displayed on Samsung Micro RGB TV screens inside participating stores. The advanced color accuracy of the displays reveals a hidden riddle, and solving the challenge unlocks additional sweepstakes entries.
The activation highlights the capabilities of Samsung Micro RGB TV technology and its ability to deliver immersive visuals with exceptional color precision.
Supergirl-Themed Fan Experience Comes to London
As part of the film’s global press tour, the Supergirl Rest Stop pop-up event took place at Phonica Records in London on June 20.
The immersive experience featured Samsung’s 2026 TV and home audio lineups throughout film-inspired environments, including Supergirl’s bedroom, Kara’s Ship, the Intergalactic Bus Stop, and the Space Bar.
The event allowed visitors to explore the world of Supergirl while experiencing Samsung’s latest home entertainment technologies.
Warner Bros. Pictures Highlights Samsung Collaboration
Julie Moore, Head of Global Brand Partnerships at Warner Bros. Pictures, praised the collaboration, noting that the visual world created by director Craig Gillespie and his team in “Supergirl” offers a distinctive experience within the DC Universe.
She highlighted Samsung’s role in bringing that visual experience to audiences through Samsung Art Store and its advanced display technologies, adding that the success of the previous partnership on “Superman” encouraged both companies to continue working together on another innovative fan experience.
Samsung Continues Leadership in Global TV Market
As the global TV market leader for 20 consecutive years, Samsung continues to collaborate across film, retail, and home entertainment industries to connect audiences with the stories they love.
Through partnerships with leading entertainment brands and continued innovation in display technology, Samsung aims to deliver more immersive, connected, and visually impressive experiences for consumers worldwide.
