Reinforcing its long-standing commitment to empowering Egyptian youth and supporting
emerging talent, Madinet Masr (EGX: MASR.CA) has announced a strategic partnership with
Mahmoud El Shobaky, an 18-year-old rising star in Egyptian handball El Shobaky began his athletic
at Heliopolis Sporting Club before recently signing a professional contract with Hamburg Handball Club
one of the most prominent teams in the German Handball League, marking a significant milestone in
his professional journey
Investing in Human Potential: Madinet Masr’s Vision for Sustainable Development
This partnership reflects Madinet Masr’s core belief that true development extends beyond real estate
and urban development to include human development and capacity building These principles have
been deeply embedded in the company’s vision and mission for more than six decades By supporting
talented Egyptian youth, Madinet Masr aims to empower the next generation to pursue excellence
unlock their potential, and compete confidently on the global stage
Supporting Both Athletic and Academic Excellence in Germany
Through this partnership, Madinet Masr will support Mahmoud El Shobaky throughout both his
professional handball career and university education in Hamburg, Germany The initiative is
designed to provide a balanced and holistic development path, combining academic achievement
with elite athletic performance, positioning El Shobaky as a role model and a proud ambassador
for Egypt in Europe
Three-Year Partnership Agreement to Enable Long-Term Success
As part of the initiative, Madinet Masr signed a partnership agreement with Mr Ahmed El Shobaky
the player’s father, covering a three-year period during which Mahmoud will complete his university
studies in Hamburg while continuing his professional career with both the youth and first teams of
Hamburg Handball ClubThis comprehensive support allows the athlete to focus fully on his personal
academic, and professional growth within a stable and supportive environment
CEO Statement: Supporting Talent Is an Investment in Egypt’s Future
Commenting on the partnership, Eng Abdallah Sallam, President and CEO of Madinet Masr, stated
At Madinet Masr, we firmly believe that nurturing young talent is a genuine investment in the future of
Egypt Mahmoud El Shobaky is an inspiring example of ambitious Egyptian youth striving for excellence
on the global stage, and we are proud to be part of his journey
He added
“Our vision goes far beyond building integrated urban communities It extends to developing people
and unlocking their potential By supporting sports talents and community initiatives, we aim to foster
an environment that encourages creativity, ambition, and sustainable growth—values that truly
represent the spirit of Egypt.
Egyptian Handball: A Strong International Presence
Handball remains one of Egypt’s most successful team sports, with the national team achieving
consistent international recognition and featuring players competing in top European leagues
This success has inspired a new generation of Egyptian athletes to pursue professional careers
abroad However, such paths require significant commitment and a strong support system that balances
intensive training, education, nutrition, and mental well-being—a role Madinet Masr proudly embraces
as a long-term partner in youth development
A Proven Track Record in Supporting Egyptian Handball
Madinet Masr’s support for handball extends beyond individual athletes The company has
partnered with the Handgoal platform to sponsor the second edition of the Handball Masters
Tournament in Egypt, and it has established the Madinet Masr Handball Masters Team
The team recently achieved a notable third-place finish at the 2024 Handball Masters World Cup in
Croatia, highlighting Egyptian excellence and determination on the international stage and reinforcing
Madinet Masr’s commitment to supporting Egyptian sports
A 65-Year Legacy of Building Communities and Developing People
Through these initiatives, Madinet Masr continues to execute its comprehensive strategy for
sustainable growth and leadership, not only in real estate development, but across all sectors
that impact people’s lives and strengthen society
With a legacy spanning over 65 years, Madinet Masr stands among Egypt’s leading institutions
dedicated to building integrated communities, nurturing human potential, and advancing an
inclusive vision of development that brings together mind, ambition, talent, and urban progress
