Madinet Masr (EGX: MASR.CA), one of Egypt’s leading urban community developers, has signed
a strategic Memorandum of Understanding (MoU) with Qwell, the first regional network specializing
in advanced senior lifestyle solutions. The partnership aims to introduce integrated smart living models
for seniors, reinforcing Madinet Masr’s commitment to delivering innovative residential experiences that
foster sustainable and positive impact across its developments
First Qwell Senior Living Community to Debut at “Esse Residence” in Sarai
The collaboration will see the launch of the first Qwell senior residential community within the Esse
Residence development in Sarai The community will feature 78 purpose-designed units tailored to
the mobility, sensory, and lifestyle needs of seniors, offering a safe, comfortable, and empowering
environment With this initiative, Sarai introduces a new benchmark for independent senior living in
Egypt, meeting the expectations of clients who value luxury, wellness, and premium quality standards
while ensuring social integration rather than isolation
Madinet Masr’s Vision for Inclusive and Human-Centered Living
Eng Abdallah Sallam, President and CEO of Madinet Masr, emphasized that the partnership
marks a strategic milestone in the company’s mission to redefine integrated, human-centered
living in Egypt He notedThis collaboration with Qwell reflects our vision to create unique and inclusive
living experiences tailored to all life stages Senior living is not merely about providing housing it is
about delivering a holistic lifestyle that ensures independence, comfort, safety, and emotional well
being This project embodies our commitment to putting people at the heart of every design while
supporting sustainable and inclusive communities
Qwell Introduces a Transformative Model for Active and Independent Senior Living
Magdy El Ridy, CEO of Qwell, expressed enthusiasm for the partnership, highlighting the goal
of crafting a human-centered senior living model rooted in wellness and community
We aim to offer an active, independent lifestyle that inspires dignity, confidence, and daily
fulfillment,” he said Qwell’s approach focuses on self-expression, community engagement
and personal growth, positioning aging as a meaningful and enriching journey rather than one
defined solely by traditional care This approach aligns seamlessly with Madinet Masr’s vision
of creating empowering environments where seniors live independently and purposefully
serving as active contributors to the community
Sarai: A Strategically Located and Fully Integrated Urban Development
Situated along the Cairo–Suez Road and Al Amal Axis in New Cairo, Sarai boasts exceptional
connectivity—just 5 minutes from the New Administrative Capital, 10 minutes from the American
University in Cairo, and 15 minutes from the Ring Road Spanning 5.5 million square meters, Sarai
blends vibrant urban living with serene suburban landscapes, offering a diverse mix of residential
options, including apartments, S-Villas, and townhouses, surrounded by extensive green open spaces
