New Plan Developments is strengthening its position in Egypt’s real estate market by accelerating construction, project execution, and deliveries across its portfolio, while maintaining its focus on quality and client commitments.
As part of its 2026 strategy, the real estate developer is targeting the delivery of 1,700 units during 2026, bringing the total number of units delivered by the company to approximately 3,100 units.
The company outlined its construction progress and delivery plans during a press tour of its projects in the New Capital, attended by journalists, media representatives, and New Plan Developments’ executives and employees.
New Plan Developments Puts Execution and Delivery at the Core of Its Strategy
Walid Khalil, Chairman of New Plan Developments, said the current market environment requires more precise criteria for evaluating the strength and sustainability of real estate developers.
He explained that execution capabilities, commitment to delivery schedules, and product quality have become key indicators of a developer’s performance, alongside sales and portfolio growth.
According to Khalil, a developer’s ability to transform sales and contractual commitments into completed assets and units delivered to clients represents an important indicator of its financial position and long-term business sustainability.
He added that project execution represents a central pillar of New Plan Developments’ strategy, alongside quality, timely delivery, sales performance, and sustainable growth across its investment portfolio.
“Delivery is no longer simply the final stage of a project; it has become a fundamental element in building client trust and demonstrating a developer’s ability to fulfil its commitments,” Khalil said.
1,700 Units Targeted for Delivery in 2026
Khalil noted that Egypt’s real estate market is becoming increasingly dependent on developers’ ability to demonstrate tangible progress on the ground through construction rates, adherence to delivery schedules, and the quality of delivered products.
Against this backdrop, New Plan Developments is allocating significant resources to construction and accelerating completion rates across its ongoing projects.
The company is targeting the delivery of 1,700 units in 2026, which will bring its total delivered units to approximately 3,100. This includes around 2,500 units in the New Capital and 600 units in Port Said.
According to Khalil, these targets reflect New Plan Developments’ transition into a more advanced phase of construction and project delivery.
New Plan Developments to Invest EGP 2.5bn in Construction
The company plans to invest approximately EGP 2.5bn in construction works across its projects during 2026, with construction spending remaining a strategic priority.
Khalil explained that actual project execution has become increasingly important to clients when evaluating real estate developers and making purchasing decisions.
He emphasized that New Plan Developments does not view construction spending simply as a project-related cost, but rather as a direct investment in asset value, client confidence, and long-term brand sustainability.
He added that the strength of a real estate developer is reflected in its ability to maintain a balanced cycle between sales, construction, and delivery, while continuously reinvesting cash flows into its projects.
New Plan Developments Portfolio Includes Nine Projects
The company’s portfolio comprises nine projects across the New Capital, New Cairo, Port Said, and the North Coast, covering residential, commercial, administrative, and hospitality developments.
Khalil said New Plan Developments has achieved tangible progress across several projects.
The company has delivered Serrano, as well as the first phases of Eleven, Atika, and Talla. It has also delivered and commenced operations at Eclat Residence in Port Said.
Construction work is currently ongoing at Amara and Sadaf, while the remaining phases across the company’s portfolio are progressing according to their targeted timelines.
Khalil explained that reaching advanced delivery stages across several projects provides New Plan Developments with a strong operational base, allowing the company to continue completing existing developments while exploring new growth opportunities.
Company Targets EGP 6bn in Sales During 2026
New Plan Developments is also targeting EGP 6bn in sales during 2026, with the sales target being pursued alongside its construction and execution strategy.
Khalil explained that the company is relying on diversification across its products, locations, and launch phases while maintaining strong construction activity across its existing developments.
Several New Plan Developments projects have already achieved high sales rates. Serrano, Eleven, Atika, and Eclat have recorded sales rates of 99%, while Talla reached 70%, Granvia 80%, Amara 60%, and Lamborghini 50%.
Meanwhile, Sadaf, which was launched during the current year, has recorded a sales rate of approximately 25%.
Selective Expansion into Sheikh Zayed and the Red Sea
Looking ahead, Khalil said New Plan Developments’ strategy will not focus solely on increasing the number of projects. Instead, the company plans to pursue selective expansion into locations and product segments with strong growth potential.
The company is studying new opportunities in Sheikh Zayed and the Red Sea region as part of its future expansion plans.
Khalil stressed that expansion must remain aligned with the company’s ability to maintain a balanced relationship between portfolio size, construction activity, and financing capacity.
This approach is intended to ensure that expansion does not affect the quality of existing projects or the company’s commitments to its clients.
Execution, Quality and Delivery Drive New Plan Developments’ Growth Strategy
Khalil concluded that the next phase of Egypt’s real estate market will place increasing importance on developers’ ability to execute projects effectively and translate their plans into tangible developments and actual deliveries.
New Plan Developments aims to continue its growth based on a clear strategy centered on execution, quality, and delivery, which the company considers key elements in building client trust and achieving sustainable growth in Egypt’s real estate market.
