PLDG Development has announced the appointment of Sherif Zayed as Chief Sales Officer (CSO), as part of the company’s strategy to strengthen its executive leadership and attract experienced professionals capable of supporting its growth and expansion plans during the coming period.
The appointment reflects the company’s focus on enhancing its sales capabilities, developing its commercial strategy, and strengthening its position in the Egyptian real estate market amid growing competition.
Sherif Zayed Brings More Than 17 Years of Real Estate Experience
Sherif Zayed brings more than 17 years of experience in the real estate development sector, having held several leadership positions in sales management at major real estate development companies.
Throughout his career, Zayed has contributed to the marketing and sales management of a diverse portfolio of projects across East and West Cairo and the New Administrative Capital. This experience has equipped him with extensive expertise in developing sales strategies, managing teams, and achieving commercial and sales targets.
Sherif Zayed Outlines PLDG Development’s Sales Strategy
Commenting on his appointment, Sherif Zayed, Chief Sales Officer at PLDG Development, said that joining the company comes at a time when the Egyptian real estate market is witnessing increasing competition, requiring more flexible and customer-focused sales strategies.
He explained that the coming phase will focus on building an integrated sales system centered on enhancing team efficiency, developing communication channels with clients, and improving both conversion and customer retention rates.
Expanding Sales and Marketing Channels
Zayed added that his strategy aims to support sales growth across PLDG Development’s projects by adopting data-driven approaches based on market analysis and expanding the company’s marketing and sales channels.
The plan will also focus on strengthening partnerships with real estate marketing companies and delivering a more professional purchasing experience, with the goal of increasing customer confidence and supporting the company’s sales objectives.
PLDG Development Targets Sustainable Growth
Sherif Zayed emphasized that PLDG Development has strong growth potential, supported by its investment vision and the quality of its projects.
He noted that the company’s efforts during the coming period will focus on translating these strengths into sustainable sales results, further strengthening PLDG Development’s position and competitiveness in the Egyptian real estate market.
