SUD has organized a major event to celebrate the handover of 400 units at its Capital Heights 1 project in New Capital, marking one of the company’s largest handover events and highlighting its commitment to project execution, quality, and customer satisfaction.
The event brought together a large number of customers, business partners, media professionals, content creators, public figures, and artists, reflecting the company’s growing presence in Egypt’s real estate market.
The celebration underscored SUD’s focus on delivering its projects in line with its quality standards and strengthening customer trust through tangible progress and actual project delivery.
SUD Celebrates Capital Heights 1 Unit Handover
The company welcomed its customers and guests in a celebratory setting, with renowned actress Sawsan Badr delivering the opening remarks. Actress Bushra hosted the event, which featured a musical performance by singer Mohamed Nour.
The celebration was followed by remarks from SUD’s management and the announcement of an exclusive offer on Capital Heights 1. The offer allows customers to purchase units with a 5% down payment and installments of up to 10 years, or with no down payment and installments of up to six years.
The offer also provides immediate handover for ready-to-move-in units.
SUD Focuses on Ready-to-Move-In Units
Dr. Medhat Shalaby, Chairman of SUD, said the company has adopted a different strategy centered on selling ready-to-move-in units.
He explained that the strategy allows customers to inspect their units on-site before signing a contract and receive them immediately after completing the required procedures.
According to Shalaby, this approach enhances transparency and trust while providing customers with a more secure and convenient purchasing experience.
He added that SUD offers flexible payment plans designed to meet different customer needs, including cash payment options and installment plans extending for up to 10 years.
25% of Capital Heights 1 Units Still Available
Shalaby noted that SUD has retained a portion of its units for sale throughout the construction phases to maintain the cash flows required to complete its projects and manage fluctuations in construction material prices.
He pointed out that at least 25% of the units at Capital Heights 1 remain available for sale, with immediate handover available for ready-to-move-in units.
Mohamed Shalaby: Delivery Strengthens Customer Trust
Dr. Mohamed Shalaby, CEO of SUD, said the strong attendance, engagement, and media coverage surrounding the Capital Heights 1 handover event reflect the company’s position in Egypt’s real estate market.
He emphasized that the event demonstrates the effectiveness of SUD’s approach of turning commitments into tangible results, noting that the company is focused not only on launching projects but also on executing and delivering them according to targeted timelines.
Shalaby added that timely project delivery is a key factor in strengthening customer trust and building long-term relationships with clients.
He described the successful Capital Heights 1 handover event as another milestone in SUD’s journey, reflecting the company’s commitment to project execution and actual delivery.
SUD Honors Top-Selling Brokers
As part of the celebration, SUD honored its top-selling brokers in recognition of their contribution to the company’s sales performance and their role as key partners in its success.
Several brokers also participated in the unit handover process, highlighting the strong relationship between the company, its sales partners, and its customers.
Celebrities and Content Creators Attend SUD Event
The event attracted a large number of bloggers, content creators, public figures, and celebrities, including Sheikh Mahmoud El-Temimy, actress Sawsan Badr, and actress Rania Mansour.
The strong engagement among attendees added to the celebratory atmosphere and reinforced the significance of the Capital Heights 1 handover event as a milestone for SUD.
Through the handover of 400 units at Capital Heights 1, SUD reaffirmed its focus on project execution, timely delivery, ready-to-move-in units, and customer trust as key pillars of its strategy in Egypt’s real estate development market.
