Sea View Development has signed a strategic partnership agreement with the globally recognized hospitality brand U Hotels & Resorts, operated by Absolute Hotel Services – Middle East & Africa, to manage and operate U Residences & Hotel Sahl Hasheesh. The collaboration transforms the project into a premier branded residences destination, strengthening Sahl Hasheesh’s position as one of the Red Sea’s most attractive tourism and investment destinations.
The agreement was signed by Sherif Roshdy, Chairman and Managing Director of Sea View Development, and Kevork Deldelian, Managing Director of Absolute Hotel Services – Middle East & Africa, in the presence of senior executives from both organizations.
Strategic Partnership to Redefine Luxury Hospitality Living
Sherif Roshdy described the partnership as a key milestone in Sea View Development’s growth strategy, reflecting the company’s commitment to delivering internationally recognized real estate and hospitality projects that meet the increasing demand for premium hospitality-oriented properties.
Under the agreement, U Hotels & Resorts will assume full responsibility for the management and operation of U Residences & Hotel Sahl Hasheesh, ensuring world-class hospitality standards and providing an exceptional living and guest experience.
As part of the collaboration with Absolute Hotel Services – Middle East & Africa, every residential unit within the development will be operated as a branded residence, managed according to international hospitality standards. The hotel component will also operate under the U Hotels & Resorts brand, ensuring consistent service quality, premium amenities, and operational excellence across the entire destination.
Comprehensive Hospitality Services
Residents and guests will benefit from a full range of professional hospitality services, including housekeeping, 24-hour security, facilities management, and operational support. These services are designed to preserve asset value while delivering a seamless and high-quality lifestyle experience.
“Our vision is that the future of hospitality real estate lies in developments that combine private ownership with internationally managed hotel services,” said Sherif Roshdy.
“Through our partnership with U Hotels & Resorts, U Residences & Hotel Sahl Hasheesh has evolved into a distinctive branded residences destination that establishes a new benchmark for the region. The project combines strong investment fundamentals with a premium lifestyle, creating lasting value for homeowners and delivering an exceptional experience for residents and visitors.”
Prime Location in Sahl Hasheesh
Roshdy highlighted that Sea View Development, a sister company of Edar Fine & Home, benefits from nearly two decades of real estate expertise dating back to 2007, allowing it to develop internationally competitive projects tailored to investor and customer expectations.
Located in one of Sahl Hasheesh’s most prestigious areas in Hurghada, the development spans 20,630 square meters with direct views of the Red Sea. The project is only 20 minutes from Hurghada International Airport and the city center.
The site enjoys a unique elevated position approximately 40 meters above sea level, offering panoramic views of the Red Sea and surrounding golf courses from every unit. In addition, the beach is located less than 100 meters away.
Tropical-Inspired Design and Premium Amenities
The project features a tropical architectural concept characterized by open spaces, landscaped gardens, palm trees, and warm natural materials. More than 1,600 square meters are dedicated to swimming pools, water features, and waterfalls, creating an environment that blends luxury, tranquility, and nature.
The development includes 251 fully finished residential and hotel units, offering studios, apartments, duplexes, villas, and bungalows. Each unit is delivered to premium specifications, complete with internationally recognized air-conditioning systems, modern elevators, and hotel-standard finishes.
Flexible Investment and Rental Programs
The project also introduces flexible ownership and rental solutions designed to maximize investment returns.
Owners can enjoy their properties during selected periods while enrolling their units in professionally managed rental programs throughout the remainder of the year. These investment solutions, managed by U Hotels & Resorts, provide competitive rental yields and hassle-free property management backed by international hospitality expertise.
U Hotels & Resorts Expands Presence in Egypt
Kevork Deldelian, Managing Director of Absolute Hotel Services – Middle East & Africa, described the project as a strategic addition to the group’s expanding portfolio across the Middle East and Africa.
He noted that the development perfectly aligns with the group’s long-term expansion strategy, targeting high-growth leisure destinations with strong tourism potential.
“We identified in this project a unique combination of a prime Red Sea waterfront location, sophisticated design, and high-quality real estate development that reflects the standards of our global brand,” Deldelian said.
“Through this partnership, we look forward to delivering an outstanding hospitality and residential experience that combines the privacy of homeownership with the premium hotel services for which U Hotels & Resorts is internationally recognized.”
A New Benchmark for Branded Residences in Egypt
Deldelian concluded that U Residences & Hotel Sahl Hasheesh is expected to become a benchmark for branded residences in Egypt, further enhancing Sahl Hasheesh’s reputation as a leading tourism and investment destination on both the regional and international levels, while supporting Egypt’s ongoing development and infrastructure initiatives.
