Forbes Middle East has recognized Ahmed Imbabi, Director of Brand, Corporate Communications & Sustainability at e& Egypt, in its list of the Middle East’s Most Impactful Marketing Leaders 2026, in recognition of his role in driving the company’s brand transformation, marketing, communications, and reputation-building strategies, while strengthening e& Egypt’s position as one of the region’s leading technology and telecommunications brands.
Professional Role and Background
Ahmed Imbabi assumed his current role in January 2024, having first joined e& Egypt in 2012.
In his capacity, he oversees the company’s brand, corporate communications, and sustainability functions, supporting e& Egypt’s strategic objectives across brand development, stakeholder engagement, and sustainable business growth.
Leadership and Brand Transformation
Since taking on his current position, Imbabi has played a key role in leading e& Egypt’s brand transformation journey, guiding the company’s evolution from a traditional telecommunications operator into a technology-driven brand and digital enabler.
He contributed to the successful rollout of the e& brand identity in Egypt and supported the expansion of the company’s technology ecosystem through the development of key verticals, including e& money and e& business. He also oversaw major integrated marketing and communications initiatives, including high-profile sponsorships such as Al Ahly SC and the Egyptian National Football Team, strengthening brand visibility, customer engagement, and market leadership.
In parallel, he has continued to advance corporate reputation, sustainability, and stakeholder engagement strategies aligned with the company’s long-term growth objectives.
CSR and Social Impact Initiatives
In 2025, Imbabi, in collaboration with the e& Egypt Foundation, oversaw the fifth edition of the “Sehetak Asl AlHekaya” healthcare initiative, which has reached more than one million beneficiaries across 10 governorates in Egypt.
He also led nationwide CSR efforts aimed at empowering children with hearing impairments through the establishment of speech therapy laboratories in special education schools across the country, reflecting e& Egypt’s ongoing commitment to sustainable social impact.
Forbes Recognition
Imbabi’s inclusion in Forbes Middle East’s 2026 list reflects his contribution to shaping e& Egypt’s brand evolution through integrated marketing, communications, and reputation management strategies that support business growth, enhance brand equity, and strengthen engagement with customers and stakeholders.
The list features 101 of the region’s most influential marketing leaders from 23 nationalities, representing leading marketing and communications functions across major organizations in the Middle East.
Forbes Middle East based its selection on several criteria, including the scale and impact of marketing initiatives, use of innovation and artificial intelligence, leadership effectiveness, and the ability to deliver measurable business results.
