etisalat business, a subsidiary of etisalat Egypt and a leading provider of integrated telecommunications and information technology solutions, has announced a strategic collaboration with Salesforce, the world’s leading AI-powered CRM platform. Through this partnership, etisalat business becomes the first telecom operator in Egypt to offer Salesforce solutions, enabling businesses of all sizes to access advanced customer relationship management (CRM) applications through a single local partner.
Under the agreement, etisalat business will oversee Salesforce subscriptions, solution implementation, technical support, and ongoing optimization, providing companies with an integrated service model that simplifies technology adoption and enhances operational efficiency.
Expanding AI-Powered CRM Solutions in the Egyptian Market
The partnership forms part of etisalat business’s strategy to expand its portfolio of digital solutions for the business sector, combining Salesforce’s global technology capabilities with etisalat business’s extensive knowledge of the Egyptian market.
The collaboration aims to help companies transition from using disconnected digital tools to adopting an integrated business ecosystem that supports more efficient operations, faster decision-making, and deeper insights into customer needs and behavior.
By bringing advanced CRM technologies closer to the local market, the partnership seeks to empower Egyptian businesses to strengthen customer relationships, streamline internal processes, and accelerate their digital transformation journeys.
One Partner for Salesforce Subscriptions, Implementation, and Technical Support
As part of the agreement, etisalat business will manage Salesforce subscriptions for corporate customers while overseeing implementation, technical support, and continuous updates.
This approach allows businesses to work with one local technology partner under a unified contract, covering the entire process from subscription and deployment to daily operations and ongoing technical assistance.
The integrated model is designed to reduce the complexity of adopting enterprise technology by eliminating the need to coordinate with multiple service providers, while ensuring continued support as business requirements evolve.
Salesforce Pro Suite and AI-Powered Slack Solutions
The partnership introduces a range of Salesforce solutions tailored to the needs of businesses across different industries.
These include Salesforce Pro Suite, which integrates sales, customer service, and marketing capabilities into a unified customer relationship management platform, enabling businesses to manage customer interactions and streamline commercial activities more effectively.
The portfolio also includes Slack, Salesforce’s AI-powered work platform, which supports workplace communication, collaboration, and business operations.
Together, these solutions help companies improve customer relationship management, organize workflows, leverage business data, and benefit from artificial intelligence (AI) to enhance productivity and operational performance.
Businesses across various sectors will also have the flexibility to select the solutions and service scope that best match their operational requirements, with the ability to expand their use as their businesses grow.
etisalat Business and Salesforce: Combining Global Technology with Local Expertise
Through this collaboration, etisalat business aims to simplify access to Salesforce technologies by combining global digital capabilities with local implementation and support expertise.
The partnership reflects a broader shift toward integrated digital business solutions, where CRM platforms, data analytics, and artificial intelligence work together to support business management, improve decision-making, and deliver more personalized customer experiences.
Commenting on the partnership, Sherif El Khouly, Chief Business Officer at etisalat Egypt, said:
“This collaboration marks an important step in expanding the digital solutions we offer to businesses across Egypt. By combining Salesforce’s global CRM expertise with etisalat business’s local market knowledge, we are making advanced digital capabilities more accessible, helping businesses strengthen customer relationships, improve operations, and support sustainable growth.”
AI and Data Integration to Enhance Business Performance
Amr Fathy, Chief Technology and Information Officer at etisalat Egypt, highlighted the importance of transforming advanced technologies into practical business value, saying:
“This collaboration is not limited to providing access to technology; it also empowers businesses to turn data and artificial intelligence into tangible value for their operations.
By combining Salesforce’s capabilities with our expertise in systems integration, implementation, and technical support, we help businesses integrate these solutions with their systems and processes, enhancing operational efficiency, improving customer experience, and supporting business growth.”
Salesforce: Egypt Is a Promising Market for AI-Powered Business Solutions
For his part, Mohamed Al Kotani, Senior Vice President and General Manager, Middle East at Salesforce, expressed his enthusiasm for the collaboration, stating:
“We are pleased to collaborate with etisalat business, whose strong presence and deep understanding of the Egyptian market make it the right partner to bring Salesforce solutions closer to businesses across Egypt.
Egypt is one of the most promising markets in the region, and together we will help businesses harness CRM, data, and AI to build stronger customer relationships and achieve sustainable growth.
With a trusted local partner supporting them at every step, companies of every size can move faster from adopting technology to seeing real results.”
Supporting Egypt’s Digital Transformation and Business Growth
The partnership reinforces etisalat business’s commitment to strengthening its position as a technology partner within Egypt’s digital transformation ecosystem and expanding its portfolio of integrated digital solutions for businesses.
Through its collaboration with Salesforce, the company aims to help Egyptian organizations adopt emerging technologies, particularly artificial intelligence, and integrate them into their daily operations.
By providing access to advanced CRM platforms alongside local implementation and technical support, the two companies seek to enable businesses to improve customer engagement, enhance operational efficiency, and build a stronger foundation for sustainable growth.
