HTG – HomeTown Group has announced the signing of five strategic cooperation protocols with specialized companies operating in interior design, landscaping, exterior façade lighting, and real estate leasing, management, and operations. The agreements reflect the Group’s commitment to enhancing project quality, strengthening operational efficiency, and maximizing the investment value of its real estate portfolio.
The partnerships form part of HTG’s strategy to establish an integrated real estate development model that connects design, execution, and operations. By collaborating with specialized entities, the Group aims to deliver projects that meet evolving market requirements, improve customer experiences, and create sustainable long-term value for customers and investors.
The protocols were signed with The Design Avenue, specializing in interior design and fit-out services for commercial projects; Studio K, which provides interior design solutions; Aquaplan, specializing in landscaping; Archi Light, affiliated with Three Brothers, which will undertake exterior façade lighting; and Namaa, specializing in the management, operation, and leasing of real estate projects, as well as asset management and property operations.
The agreements underscore the importance of integrating specialized expertise throughout the real estate development process, from initial design and construction to the operational phase. This approach is intended to improve project efficiency, reinforce development standards, and support the long-term performance of HTG’s real estate assets.
Diaa El-Din Farag: Strategic Partnerships Are a Cornerstone of Integrated Real Estate Development
Eng. Diaa El-Din Farag, Chairman of HTG – HomeTown Group, said strategic partnerships with specialized companies represent a fundamental pillar of the Group’s vision for developing integrated real estate projects.
Farag explained that the current phase marks an important milestone in the Group’s efforts to establish a more comprehensive business model built on cooperation with partners possessing the technical expertise and professional capabilities required to meet the evolving needs of the real estate market.
He emphasized that HTG’s vision extends beyond developing a diversified portfolio of real estate projects to establishing an integrated system that delivers tangible value to customers and investors. This approach places particular emphasis on the details that determine the quality of the final product, including design, planning, execution, fit-out, management, and operations.
Farag added that selecting specialized partners reflects the Group’s commitment to leveraging complementary expertise across different disciplines. He noted that these partnerships are expected to strengthen HTG’s market presence and support its future growth and expansion plans through the development of more integrated real estate products.
Tarek Baha: The Next Five Years Will Prioritize Delivery, Operations, and Customer Trust
Eng. Tarek Baha, CEO of HTG – HomeTown Group, stated that the Group has established six key pillars to guide its strategy over the next five years: commitment to delivery, completion of projects under development, operation of completed projects, enhancement of the customer experience, maintaining quality standards, and building strategic partnerships that support growth and expansion.
Baha stressed that the Group’s next phase will focus not only on expansion but also on execution, delivery, operational readiness, and strengthening customer confidence.
He explained that HTG intends to prioritize the completion of existing projects, accelerate construction progress, and improve the readiness of developments that have reached advanced stages. At the same time, the Group will continue developing its operational and management systems to preserve asset quality and sustain project value following delivery.
Baha noted that HTG has built a portfolio of nine projects across four different areas over nine years, providing the Group with experience in addressing diverse project requirements, customer expectations, and market developments.
He added that the Group is building on this experience through a clearer strategic vision and a more integrated operating model. The selection of specialized partners in interior design, landscaping, lighting, and property operations is intended to strengthen the relationship between product quality, user experience, and operational efficiency.
Mohamed El Khouly: Partnerships Strengthen Investment Value and Meet Market Requirements
Mohamed El Khouly, CEO of the Commercial Sector at HTG – HomeTown Group, said the new partnerships support the Group’s strategy of maximizing the investment value of its projects by aligning real estate quality with market requirements and the expectations of customers and investors.
El Khouly explained that the success of commercial developments depends on more than location and architectural design. It also requires an integrated system capable of delivering a distinctive experience for visitors and users, attracting a diverse range of commercial activities, and providing effective leasing, management, and operational mechanisms.
He noted that cooperation with specialized companies in interior design, landscaping, lighting, asset management, and operations will enable HTG to develop real estate products that better respond to market needs.
El Khouly added that this approach supports the development of long-term relationships with customers and investors by focusing not only on property sales but also on the value that projects generate over time.
Aquaplan: Landscaping Enhances the Quality of Integrated Real Estate Projects
Eng. Tarek Sobhy, Founder and Chairman of Aquaplan, said the partnership with HomeTown aims to deliver landscaping solutions that complement the architectural vision of the Group’s projects and create greater integration between buildings and outdoor spaces.
Sobhy explained that landscaping has become an essential component of real estate development, contributing both aesthetic and functional value while improving user experiences and reinforcing the visual identity of individual projects.
He added that the collaboration will focus on providing solutions tailored to the characteristics and requirements of each development, with particular attention to technical details and harmony between outdoor elements and the overall architectural design.
The Design Avenue: Interior Design Supports Commercial Project Investment Value
Karim Shoukry, Founder and CEO of The Design Avenue, said the partnership with HomeTown reflects a shared commitment to raising the standards of interior design in commercial developments.
Shoukry explained that interior design has evolved beyond its traditional aesthetic role to become an important factor in the success of commercial projects, particularly in attracting brands, enhancing customer experiences, and improving the functionality of commercial spaces.
He added that the collaboration will focus on developing design solutions that reinforce project identity, accommodate the requirements of different commercial activities, and create distinctive destinations aligned with HomeTown’s integrated development vision.
Studio K: Innovative Interior Design Combines Aesthetics and Functionality
Karim Helal, CEO of Studio K, said the partnership with HomeTown provides an opportunity to introduce innovative interior design concepts that reflect the nature of the Group’s developments and respond to customer expectations.
Helal emphasized that successful real estate projects require a balance between visual appeal and practical functionality, noting that interior design plays a fundamental role in shaping the identity of spaces and improving their efficiency.
He added that Studio K aims to deliver tailored design solutions that reflect the characteristics and requirements of each project, contributing to HTG’s efforts to create developments with tangible added value.
Archi Light: Façade Lighting Reinforces Architectural Identity
George Michael of Archi Light, a company affiliated with Three Brothers, said the partnership with HomeTown highlights the growing importance of architectural lighting in defining the identity of real estate projects and emphasizing their design features.
Michael explained that exterior façade lighting has become an integral part of architectural design, helping highlight building lines and details while strengthening the visual presence of developments within their surrounding urban environments, particularly at night.
He noted that the collaboration aims to implement lighting solutions that complement each project’s architectural vision while maintaining high execution standards and technical efficiency.
Namaa: Professional Property Management Supports Sustainable Asset Value
Karim Ghoneim, Chairman of Namaa, which specializes in shopping center management and operations, said the partnership with HomeTown reflects the importance of adopting an integrated approach to real estate asset management beyond the traditional model of development and property sales.
Ghoneim explained that leasing, management, and operations are essential to the success of commercial and administrative developments. Operational efficiency contributes to preserving asset quality, strengthening the attractiveness of properties to tenants and brands, and improving the experience of customers and investors.
He added that the collaboration aims to leverage specialized expertise in property management and develop effective operational and leasing mechanisms that support the optimal utilization of real estate assets and create sustainable value.
Ghoneim also stressed the importance of coordination between developers and management and operations partners throughout the different stages of a project’s lifecycle to ensure greater efficiency and long-term performance.
HTG – HomeTown Group Expands Its Integrated Real Estate Development Strategy
Established in 2017, HomeTown Developments has developed a presence in the Egyptian real estate market, particularly in the New Administrative Capital, through a diversified portfolio of commercial, administrative, and residential projects.
The company’s developments include Zaha Park, Lafayette Mall, Udora Mall, and La Fayette Village in the New Administrative Capital. Its residential portfolio also includes Home Residence in the Sixth Settlement, Canyon 8 in the New Administrative Capital, and West Gardens in Assiut.
The diversity of these developments reflects the company’s efforts to address the requirements of different customer and investor segments while expanding its presence across multiple real estate sectors and geographic areas.
The company is now entering a new phase under the HTG – HomeTown Group umbrella, focusing on strengthening its corporate structure, integrating its business activities, diversifying its portfolio, and building strategic partnerships that support future growth.
Through the five newly signed cooperation protocols, HTG aims to reinforce the integration of design, execution, and operations, enhance the quality of its developments, and establish a business model focused on sustainable investment value, operational efficiency, and an improved experience for customers and investors.
